Today I want to share this opportunity to talk about social media, why I don't use any platform aside from Youtube, what inspired me to start my channel, and where content creation is going in the future.

#1 What do you mean by "social media is dead"?

Imagine what our ancestors would say about the way social media influence our lives. The idea that one day we will be able to communicate and entertain all kinds of stories from our personal or professional lives. That now all of the sudden anyone can see what you're up to, what you're working on, and so on.

Despite the passing of centuries, human covetousness is the psychological phenomenon that has led to people into desiring things that others could tell stories about. Stories about new possibilities. Stories about new transformations. The problem is that when such objects of desire have been manufactured by advertising or viral effects, the effects can be detrimental.

So whenever you hear me say that "social media is dead" I don't mean that the internet is literally dead. I mean the way social media is killing us from our dreams and goals.

#2 Why are you not on social media (aside from Youtube)?

Whenever I get a friend telling me to start a TikTok, Instagram, LinkedIn, or Twitter page, something interesting happens.

The other day I was catching up with my friend Sidney on making the last arrangements for my new studio launch. Turns out that all of her friends are still yet to confirm that they will be moving into the studio with her, clients are now saying that the new location is not convenient anymore, and all of this while preparing to move houses in the next few weeks.

She sent me a message telling me to reconsider the launch:

"Have you not thought about advertising on Tiktok for the new chairs. I genuinely think that you will get more engagement that by word of mouth"

But here's where it gets interesting.

She encouraged me to create a little Tiktok page because it will help her to spread the message faster. But she's never once used social media to bring new clients for her business. She's never once promoted on the platform. She's never even had someone slide into her DMs to make a booking.

The only reason the business worked is because she was the only one in collage who offered the services at her house with little to no inflation on the prices. That's it. The rest came through friends giving her number out and sending her booking link on iMessages.

The people who are doing well in their business or career are not trying to be the loudest. Instead they are putting themselves in rooms where they can help most.

And this starts by changing the way you approach social media. It starts by finding the people you can make the most impact. It starts by figuring out the kind of content you want others to be part of.

Personally I still don't think that TikTok, Instagram, or LinkedIn are the best places to build a community. They are best used for short feedback loops where you post something and quickly get feedback on it. The views. The likes. The comments. No of it matters if you build an audience around people that you can't make an impact from.

So since then I stuck with Youtube.

#3 What's the origin behind starting your channel?

The first time I created a Youtube channel was with my good friend Gareth.

It was March 2021. The summer breeze was making it's way to London. COVID-19 restrictions were finally starting to lift. GCSE exams were coming to end. Graduation was upon us.

The timing felt just right -- this was our chance to start touring around London.

At the end of COVID-19 we noticed that most of our colleagues were using the wave to post public interviews and challenges on the street. Many of those interviews took place in areas we were already family with. Stratford. Oxford Street. Trafalgar Square. Hyde Park. And so on.

We took it as a sign to start posting similar content:

(Honestly I had to go and type it up just now to see if the videos were still there. It cringes me now to watch them.)

But at the same time I can't help but think about all the contacts we made in making those episodes. You might even recognise some of them in the videos. Lee Simms. JTube. Axmlls. Just to name a few.

These were all guys that started at the same time as us. It shaped the way I see content in the future, especially on Youtube. It made me think of content as a time capsule, a way to document your personal and professional life.

That same year I went to Spain to study abroad in a sports campus, so that was the end of it.

Fast forward today and I still feel the pull to create content -- this time with more intentionality. A lot has happened over the last five years and I'm now ready to embrace my next act.

#4 How does your content strategy work?

Like with any content strategy, the quality of the outputs depends entirely on the quality of inputs. The ideas, inspiration, and thoughts.

The process is as follows:

• Outlining and scripting. This is the bulk of the process. Outline the key talking points of your topic using a template of your choice. Resurface notes, articles, and quotes before scripting.

• Proof-read and annotation. When the draft is complete I print it out into an A4 sheet to proof-read and annotate any key phrases before recording.

• Record and import. The draft gets imported into a teleprompter that I use while recording. Footage gets uploaded into video editing platform when completed.

• Edit and publish. My workflows is usually audio quality > colour-correction > colour grading > edit scenes > add music > text overlay > transitions. Footage is uploaded to Youtube Studio before publishing.